Using Sports to Promote Your Collision Repair Business

May 28, 2012

Keeping your work flow at its highest numbers is no accident any more in the collision industry.  There are several things that come together to make this happen.  Are you as the owner or manager involved in the community or do you just want to work from 9 to 5? I have often said that it’s always a good idea to sponsor a local youth sports team, but show up to one of their games and introduce yourself to the team will make a world of difference.  It’s easy to write a check but you actually being there is what will seperate you from the pack. Not only can you sponsor a team at the local level, but using a professional athlete is another way to promote your business. When developing a professional relationship with a popular athlete, your business can gain consumers from their fan-base. An example of this is what Carl’s Collision Center did with Milan Lucic of the Boston Bruins.

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